Hype around the green owl began growing in 2019, when Duolingo published an April Fool’s video featuring a real-life gigantic owl reminding users to complete their language lessons. In addition to the Roblox activation, Duolingo’s owl also made its debut on Decentraland, where a gigantic digital version appeared on a main area with a sign that calls out specific users to finish their language lessons. “We wanted to take this love that we've already seen and amplify that by jumping into the space and creating our own our own activation.” That usually means connecting with new audiences, ones that we haven't reached yet or connected with,” shared James Kuczynski, Duolingo’s creative director. “Duolingo’s mission is really about making the best education world and making it universally available. Eventually, the company sees an opportunity to expand its presence across different Roblox worlds with digital Duolingo merch. Roblox’s user base gives Duolingo the opportunity to connect with audiences that have yet to learn a second language.

Twenty games that made it into the official hub include Flappy Owl, a variation of the popular 2013 game Flappy Bird, and Duo Galaxy, a game that explores outer space. To build on the momentum, Duolingo launched a game jam on Roblox where platforms’ developers could submit games featuring the app’s TikTok-famous mascot. Many of these games have received positive reception and millions of views on YouTube. The language-learning app partnered with MediaMonks to amplify its growing unofficial presence on Roblox, where users have been creating games and avatars featuring the brand’s beloved owl mascot. Duolingo’s meme-famous green owl mascot can remind you to complete your language classes all the way in the metaverse.

Duo owl